New iPhone SE to target the ‘mid-range’ market

Apple has announced a new iPhone SE, reviving a mid-market brand it had discontinued in 2018.

It resembles the form of 2017’s iPhone 8 with a 4.7in screen, and a fingerprint ID sensor but not a depth camera for facial recognition. It is powered by the same processor as the flagship iPhone 11 Pro, but lacks multiple rear cameras.

The iPhone SE is set to be priced at £419 in the UK.

One analyst said that having a mid-range phone again could help Apple compete for new customers against rivals such as Samsung and Google, which have a strong presence in that market sector.

The device supports wireless charging. Its rear-facing camera’s resolution is 12 megapixels and can still create background blur in portrait photos, despite lacking a second lens. The selfie camera is 7MP.

The iPhone SE goes on sale on 24 April.

You can find out more about Apples new SE on their website: https://www.apple.com/uk/iphone-se/