UK data analytics firm Dataform bought by Google Cloud

Google Cloud has acquired a London-based startup called Dataform that builds tools to manage data flows for enterprise customers.

The company is described as an “operating system” for data warehouses and some of its co-founders are ex-Google employees. Its platform aims to help data-rich businesses draw insights by mining data stored in warehouses.

This is something that usually requires a team of engineers and analysts, but the Dataform system is about making the process simpler and cheaper for organisations.

Under the terms of the deal, Dataform will continue to operate under its management and focus on BigQuery. The Dataform Web will also be made free for all new users from now on with customers transitioned to the free plan immediately.